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Visit Folly Beach

Just Happy

:30 & :60 commercial
Writing and Creative Direction
,
Production
,
Post-Production
,
Charleston, South Carolina.
February
2023
00:00
00:00
Overview

Folly Beach comes with a certain cachè; it’s a favorite for Charleston locals when it comes to food, music, and surfing, and even though it’s a beach town, its natural beauty and entertainment can be enjoyed all year round. To showcase this, we wrote and executed a spot that would highlight what a vacation might look like on Folly in winter.

Pre-production

Crafting the concept

We imagined what kind of family might travel to Folly in the winter and decided to write the spot from the perspective of a hard-working city mom who just needs some fulfilling time off.

production

Bringing the Vision to Life

In two days, we captured the best of what Folly has to offer: great food, great surfing, and a great landscape for quality time with loved ones.

Post-production

Fine-Tuning the work

When we think “beach vacation” we usually think of sunshine — but our goal was for the actors to be the sun for us! The end result was exactly what we hoped for: a loving family enjoying beach time in the off-season.

Credits
Director

Maple Shipp

DP

Dries Vandenberg

Producer

Zac Crocker

Key Grip

Chrys Blackstone

AC

Brandon Greer

Wardrobe

Lily Sykora

HMU

KC Murray

Editor

Maple Shipp

Color

Katyann Gonzalez

Sound

Zoltan Juhasz

Motion Design

Maple Shipp

Cast
Mom

Claire Mahoney

Dad

Daniel Gray

Daughter

Alana Ruby